There are, in particular, numerous initiatives and fun events toward getting kids interested in engineering, and toward fostering a love for the math, science and principles underlying engineering:
There are a number of engineering resources for kids at Discover Engineering - such as PBS Kids' Cyberchase (one of my 5-year-old son's favorites), "New Faces of Engineering" to meet young engineers, PBS Kids' ZOOM, virtual bridge building, and plenty more.
"Introduce a Girl to Engineering Day is February 22nd: http://www.eweek.org/site/News/Eweek/girlsday.shtml
Another fun one is the Future City competition: http://www.futurecity.org/
Check it all out at EWeek: http://www.eweek.org